VANCOUVER, BC – Former President of Native Shoes and CEO of SAXX Underwear, Darren Hawrish, has joined Vancouver-based cleantech trailblazer Terramera to lead and grow the company’s Proof® consumer business.
Darren comes with over 25 years of experience in branded lifestyle, apparel and retail and led the team responsible for scaling Native Shoes to a globally recognized brand sold worldwide.
“The revolutionary science behind Terramera has created opportunities in two large markets: Agriculture under Terramera, and Consumer Retail under Proof®. We needed a proven leader like Darren to execute on Proof® and the consumer business,” said Terramera Founder and CEO, Karn Manhas. “We are committed to creating a world where natural, plant-based products are more effective than toxic alternatives.”
As General Manager, Darren will lead all facets of Terramera’s consumer business, with a focus on extending Terramera’s Proof® brand as the category leader in smart, natural pest control.
“In all the brands I’ve worked with, I’ve never seen an opportunity like this before, where we can deliver something that’s healthier for people and better for the environment. It’s an opportunity to build a multibillion-dollar brand,” said Darren.
Darren is a serial entrepreneur, a company builder, and a “Brand Opportunity Innovator”. Darren has owned, distributed and licensed over 29 widely recognized brands, beginning his career with distribution of No Fear apparel in 1993. Other globally recognized brands include Reef Sandals, Spy Sunglasses, Obey Clothing, Sanuk Footwear, SAXX Underwear and Native Shoes. In addition to his role at Terramera, Darren will maintain an advisory role at Native Shoes on the Board of Directors. Darren completed his BBA at Simon Fraser University, was chosen as one of Canada’s top 40 entrepreneurs in 2004 and is a member of the Young Presidents Organization (YPO).
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Proof® products are plant-based solutions that are currently marketed to control dust mites, fleas, bed bugs and their eggs. Proof products are not only effective natural alternatives to synthetic pesticides, they work better: Proof® has the only US EPA-registered pest control products approved as 100% effective.
Terramera is sustainable-agricultural cleantech company using green chemistry, machine learning and artificial intelligence technologies to develop and optimize safer, more effective plant-based replacements to toxic chemical pesticides and synthetic fertilizers. Our mission is to use technology to unlock the power in nature, so we can live healthier, make clean food affordable and feed the world. Terramera is committed to cultivating safe, healthy homes and environments, and developing highly-effective natural products for consumers and farmers.
Director, Corporate Priorities